HEAD OVER HEART

When buying a home, about 90% of your purchasing decision will be based on emotion and only 10% on logic.

This is understandable, as your home is where you’ll raise a family.

When it comes to investing however, letting your heart rule your buying decision is a common trap to be avoided at all cost. Allowing your emotions to cloud your judgement means you are more likely to over-capitalize on your purchase, rather than negotiating the best possible price and outcome for your investment goals. Property investors are thus advised to buy property based on analytical research.

Ask the following questions,

Will it provide the gains and returns I require?

Is it in the best location to attract quality tenants?

Will it appeal to the owner occupier market and sustain property price in the long term?

By answering these questions, you’re thinking based on financial gain rather than personal feelings. And at the end of the day, investing is all about the economics, not the emotions.

Let’s answer these questions for you.